SpringyCamp for Public Libraries 2026

Creating Experiences That Keep Users Coming Back: How to Build a Set It & Forget It Email Welcome Campaign

Shawn Turner, Cuyahoga County Public Library

In this presentation, Cuyahoga County Public Library (CCPL) will share how the 27-branch system has leveraged a 5-part Welcome Series as a key part of its email marketing strategy to reach library users in Northeast Ohio. By converting to a digital welcome campaign, CCPL promotes core services while retaining the ability to pivot quickly to highlight new offerings as needed. As part of this campaign, CCPL has also integrated a reading recommendations campaign that has driven users to CCPL’s collection.

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Resources
Presentation Slides

Videos and presentation slides are password protected. Request the password here.

✉️ Questions about this presentation? Contact Shawn: STurner@cuyahogalibrary.org

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Shawn Turner Cuyahoga-1Shawn Turner is the digital marketing coordinator for Cuyahoga County Public Library. A storyteller at heart, Shawn connects CCPL’s core services and 27 branches to the 47 communities it serves in Northeast Ohio via a diverse mix of channels and platforms. When he’s not tracking website analytics, you can find him reading, hiking trails in the Cuyahoga Valley National Park and trying to keep his cat Potato from destroying the house.