Great ideas don't always arrive at convenient times. Sometimes they show up while you're stacking 600 cups of hot chocolate, and if you want to make them happen, you have to move quickly.

At Worcester Public Library, a spontaneous idea to use those cups to promote library resources became a real outreach campaign in just 15 minutes. LibGuides made it possible to create a useful, polished resource on the spot, without waiting for a web development queue, a lengthy approval process, or a project that might not happen until next year. A few weeks later, the same idea led to a partnership with a local coffee shop and thousands of opportunities to put the library directly into the community.

For Jason Homer, the lesson isn't really about hot chocolate, coffee sleeves, or even LibGuides. It's about what happens when libraries have the tools and permission to act on good ideas while they're still fresh.

Drawing on Worcester Public Library's experiments with quick-turnaround outreach, Jason will explore how reducing friction can unlock creativity, encourage staff to take chances, and turn "What if we tried this?" into "We just did it." Because sometimes the difference between a great idea and a great library program is simply having the ability to act on it.

🛠️ Springy Tools Covered: LibGuides

Resources
Presentation Slides

Videos and presentation slides are password protected. Request the password here.

✉️ Questions about this presentation? Contact Jason: jhomer@mywpl.org

💡 Want to learn more about LibGuides? Request info here!