Schedule of Events

Reconnecting the Library Through Email Marketing

Email remains one of the most powerful ways to strengthen relationships, showcase impact, and remind your audiences why the library matters. In this keynote, library marketing consultant Cordelia Anderson will explore how academic libraries can create meaningful, story-driven email communication that builds engagement and visibility. You’ll learn how to “re-onboard” existing users, collaborate across departments, and craft messages that connect across audiences – faculty, staff, students, and even the broader community. Expect both inspiration and practical strategies to help your library’s messages matter more – and make a lasting impression in the inbox.

Cordelia Anderson is the author of Library Marketing and Communications: Strategies to Increase Relevance and Results. Since launching Cordelia Anderson Consulting in 2018, she has worked with a variety of public and academic libraries, library organizations, and others to develop marketing plans, brand identities, and strategic plans. Prior to launching her consultancy, Cordelia spent a decade as Director of Marketing & Communications for Charlotte Mecklenburg Library, where her team earned the inaugural Library Journal Marketer of the Year Award and two John Cotton Dana Awards. Cordelia has extensive experience as a public speaker and trainer, and has spoken at many meetings and conferences.

Learn how a private, mid-sized university library transformed its email outreach with LibConnect. This presentation will follow Southern Methodist University's transition from occasional, scattershot, listserv-based emails, to regularly-scheduled and polished campaigns, complete with open rates and click-through stats.

🛠️ Springy Tools Covered: LibConnect

Naomi Schemm has been at Southern Methodist University as a social sciences research & instruction librarian for just over 3 years, but a librarian since 2011. She has worked with LibApps products since her very first job, and in 2023, she co-led SMU’s trialing and eventual adoption of LibConnect as its primary tool for customized patron outreach emails.

Springy Kelsey is here with the all new LibConnect Pro, bringing you tips and inspiration to help you blaze new trails.

The University of Tennessee at Chattanooga Library uses LibCal to manage 36 group study rooms and 18 meeting/classrooms. During the 2024-2025 academic year, these rooms had over 39,000 reservations for almost 5000 unique users (over 40% of the total student population).

Because of a custom integration between LibCal and the campus cardswipe system, library patrons no longer have to wait in line for room keys and library employees are able to concentrate on the many other services the library provides – resulting in shorter lines, less harried desk staff, and a better experience for everyone. This presentation will address both the technical process and the human impact of using the LibCal API to improve the user experience on both sides of the checkout desk.

🛠️ Springy Tools Covered: LibCal

Drew Schurr has been a faculty member at the University of Tennessee at Chattanooga Library since 2001, serving as Head of the Access Services Department until 2009 when he moved into Library Information Technology. As Digital Development Librarian, he performs custom coding and database work, support for library systems, and data analysis for various library projects. Drew holds an MS in Computer Science from the University of Tennessee at Chattanooga and both an MS in Library and Information Science and Bachelor's Degrees in Music (vocal performance) and Music Education from the University of Illinois at Urbana-Champaign.

DePaul University Library moved to LibMaps in the summer of 2025, knowing that it would be a great move even though they were early adopters. Previously, they had only interactively mapped the collections, but they knew wayfinding to other physical spaces was a major need. Building on work they had done to improve how Spaces were described in LibCal, they worked collaboratively across locations to understand how to translate their physical footprint into maps that would make sense to their users. This presentation will share the process, lessons learned, and the next steps for integrating LibMaps on touchscreen monitors around the library.

🛠️ Springy Tools Covered: LibMaps, LibCal

Margaret Heller is Head of Digital Services at DePaul University, in which she leads a team of librarians and professional staff who administer and maintain library digital and physical technologies. Her role works to align digital services and technology with the needs of library users and staff through leadership, project management, and assessment and planning. She served as president of Core, a division of the American Library Association from 2022-23 and is the author of the 2019 book Community Technology Projects: Making Them Work.

Keith Engwall is the Systems Librarian at DePaul University. He has decades of systems and web experience, and works on the technical administration of the Springshare suite for the library.

For an intro to LibMaps, don't miss our Springshare Presentation on SpringyCamp for All Libraries - Day 1!

In early 2025, the Northwest Arkansas Community College (NWACC) partnered with Springshare to conduct an accessibility report measuring up NWACC's content against the Americans with Disabilities Act (ADA) guidelines and Web Content Accessibility Guidelines (WCAG).

This presentation will share their experience with the consultation process, insights gained from the experience, and actionable steps they have taken using the results from the report to improve user experience. Attendees will leave understanding the accessibility consultation process, ways to create their own accessibility plan, and additional tips and tricks to keep their LibGuides accessible for their users. 

🛠️ Springy Tools Covered: LibGuides, Consulting Services

Autumn Roberts is the Systems Librarian at Northwest Arkansas Community College. Autumn oversees the library’s technological infrastructure, including the website, computers, circulating equipment, and library databases. She is currently preparing the library for upcoming WCAG deadlines by leading website accessibility improvements and training staff to ensure compliance and inclusive access for all users.

SUNY Empire State University's Online Library began implementing LibAnswers NPS surveys in February 2024. Since then, they have been continuously using survey responses to make data-driven decisions around library strategic planning.

🛠️ Springy Tools Covered: LibAnswers

Sara Hull began working at Empire State University in May 2007, and is now responsible for managing all aspects of the library's reference services, including the local Ask a Librarian service and global Ask Us 24/7 partnership. With the goal of introducing students to the variety of library services and resources available to them to advance their education, she coordinates librarian participation at orientations, residencies, and other university events as well as their social media presence.

Outside of work, she is a writer, voice-over artist, singer, musician, and a lover of nature, including camping, hiking, kayaking, gardening, and all manner of critters.